Facebook Gaming - Site Redesign
Web | Branding | Paid Social
Facebook Gaming needed to compete with that streaming service we all know whose name rhymes with “glitch.” That meant a full overhaul of their site and defeating the final boss: a boring brand voice. They wanted to equip these pages with a sense of authenticity to attract streamers without making them cringe. And for game developers: a sense of B2B persuasion, while keeping in mind that developers are gamers first and foremost.
Creators Landing Page:
Developers Recruitment Paid Social Ads:
Developers Landing Page:
Creative Directors: James Hough & Eric Sutton
Web Design: Nic Arnado
Paid Social Art Direction: Jeff LoPilato
UX Design: Ashley McQuaid