Southwest Airlines - Interisland Ono Food Tour
Video | Experiential | Web | Email | Social
Southwest wanted to expand service between Hawaiian islands, and they wanted locals to know how affordable, easy, and convenient it was to fly with them. So to drum up interest we created the Interisland Ono Food Tour: residents of Hawaii were invited to vote on their favorite restaurant on each of four islands (Kauai, Oahu, Maui & Hawaii Island) and were randomly selected to join us for an unforgettable weekend. We’re talking lunch in Kauai and dinner in Oahu Friday night, a stay at a swanky boutique hotel, then lunch in Maui and dinner on Hawaii Island on Saturday. All at the winning restaurants, all flying together on Southwest from island to island.
I was sent along to direct a film crew, make creative pivots as opportunities and obstacles presented themselves, coach our talent through my video script, and act as creative liaison to the client’s marketing team. Drinking margs on the beach was not in the official job description, but I am always happy to go above and beyond expectations.
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Creative Director: Luis Infante
Associate Creative Director: Christopher Davies
Art Director: Sarah Pinrut
Film Crew: JTwo Films