NRDC

Video | Organic Social | PR

Winner of the 2024 Environment & Sustainability Shorty Award - Don’t let Ron Swanson’s nihilism fool you, the real Nick Offerman is passionate about many things. Regenerative farming is one of them. We worked with Nick on “Face Plant”—a PSA in partnership with the National Resources Defense Council & Incredible Beast Omnimedia. In doing so, we spread the word on the importance of cover crops: an age-old agricultural practice to protect soil health that’s lost favor in today’s profit-first corporate farming environment. It was an honor to work with Nick & his sitcom-seasoned producer concepting, writing, and producing this spot. Together we were able to deliver over 1.5M views, and earn over 6,000 shares across social media platforms.

Executive Creative Director: James Hough
Producer: Morgan Sackett
Video Editor: Vann Fulfs