HBO Max - Max Pop
Organic Social | Branding
You can sit with us. That’s the vibe of HBO Max’s HBO Max Pop social media channels. Pop culture obsessed, extremely online, shipping couples, and stanning characters. After helping land the account (partially by tricking Brian Cox into reciting a Mean Girls monologue) we got to work crafting a playbook, and concepting 60+ social pieces per month that encourage fandom, nurture watching habits, and guide viewers from one streaming fave to another. For my money, nothing can top getting paid to watch TV at work every day. Watch our case study below:
Creative Director: James Hough
Associate Creative Director: Meg Lake
Additional Copy: Tara Thomson
Art Directors: Laura Maier, Kelli Mosher, Sam Knox
Video Editor: Vann Fulfs