UPPAbaby® - Cruz® V3 Stroller Launch
Video | Social | Paid | Web | Email
UPPAbaby is the “it” girl of strollers, or so my corner of Brooklyn would have me believe. And to be all that and a modular bassinet, you need to be something of a tastemaker—a purveyor of hot takes. The launch of their new Cruz® V3 stroller, with everything you need for one child, hinged on a hot take: acknowledging that one child at a time is plenty to take care of. This production was a great opportunity to help see my concept through from its infancy to adulthood, with all of the usual production constraints of budget, tight deadlines and not to mention working with infants—masterfully navigated by a brilliant team, so smoothly.
Executive Creative Director: James Hough
Creative Director: Beth Flatley
Art Director: Kelli Mosher
Video Editor: Curran McKee
Producer: Jessica Vass
Production Company: Her Studio