Southwest Airlines - Wanna Get Away Day
Video | Paid Social | Organic Social | Web | Experiential
Southwest Airlines turned 50. Originally I pitched the famously affordable airline on a video campaign centered on everyone you know having a “love of fares” (say it fast) with Southwest. They loved it, but just as the concept was ready for take off, the plans changed and they decided to go in a more wholesome direction (understandable) and focus on building a microsite web game and manifesto video instead. Being a scrappy, flexible team, we delivered accordingly:
Creative Directors: Luis Infante & James Hough
Art Direction: Jasmin Nguyen
Web Design: Nic Arnado
Video Editor: Nicholas Scrima