Opalescence
DTC Brand Launch | Organic | Paid | Email | Web | Influencer | Ad Hoc
Opalescence is the #1-selling professional teeth whitening brand. I have had the privilege of running this account as a creative lead for over a year and half as it relaunches as a science-driven, woah-it-actually-works, aspirational DTC brand. We can’t take all the credit but business is boomin’, and the every-day-a-new-challenge nature of leading the account has been exceptionally rewarding. We touch nearly every aspect of the business but check out some of the latest campaign — Glow Beyond — below.
Co-Creative Lead: Sarah Zimmer
Art Director: Alex Dodge
Video Editor: Vann Fulfs
Jr Copywriter: Joe Cutuli
Account: Marie Komori & John Corr
PM: Jalisa Conahan